A Family Legacy Jose León’s award-winning Ultra-Premium Tequila is more than a spirit—it’s a labor of love rooted in generations of tradition. Distilling runs deep in the León family. Joseph's grandparents were skilled distillers before they immigrated to the United States, passing down their passion and knowledge. On his wife’s side, the legacy continues through a proud lineage of farmers—born and raised near the very fields in Tequila, Jalisco, where our agave is grown, harvested, and transformed. This tequila is a true celebration of family, heritage, and the land that inspires us.

Our Tequila Journey began in 2020, during a time of global uncertainty. Instead of seeing the challenges as setbacks, we saw them as an opportunity—to slow down, be intentional, and pour even more care into every detail of what we were creating. We took our time, refining each flavor, aroma, and design element until it felt just right. The result? A truly Ultra-Premium Sipping Tequila, crafted not for the masses, but for those who appreciate quality, character, and soul. This isn’t another celebrity label or mass-market brand. It’s a heartfelt expression of passion, tradition, and dedication. Every bottle reflects the energy, pride, and love we’ve invested from the very beginning. More than just great tequila, we stand for something bigger. Our core values are rooted in sustainability, environmental responsibility, and giving back through support of non-profits. For us, it’s about creating something meaningful—both in the glass and in the world around us.

We are a Minority, Woman Owned Small Business

The Spirit of Our Spirits